Digital Marketing Courses

Expert led, in-house


One day, in-house Digital Marketing Courses for you and your team.


It goes without saying that social media has had a massive impact on the evolution of society in an extremely short space of time. According to Statista, Facebook had 1.79 billion monthly active users as of the third quarter of 2016, while Instagram and Twitter boasted 500 million and 317 million users respectively. For businesses seeking an audience, it’s impossible to ignore the significance of these numbers.


If like most organisations, you’re looking to increase your teams Digital Marketing capability, Ascent Learning offers several expert led, one day Digital Marketing courses across a broad range of topics to help you direct a highly effective digital strategy. Enquire below and we'll get in touch to discuss your needs or call us to speak immediately with a specialist Digital Marketing course advisor.



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Ascent Learning

Introducing Moby Siddique


Moby Siddique is a professional Digital Marketing Consultant, Educator & host of the highest rated Inbound Marketing podcast, InboundBuzz. On client side, Moby has developed and executed the digital strategy for the world's 4th largest equipment hire company, Coates Hire. Following that he was awarded highest performing Digital Strategist at a BRW awarded Sydney-based Digital Agency. Moby has formulated strategies for some of Australia’s most iconic brands and he is passionate about educating marketing teams on how to build high performing campaigns. Moby is a warm, engaging and highly professional facilitator and his knowledge of the ever-changing Digital Marketing landscape is second to none.




As a seasoned digital marketer, Moby never fails to bring fresh ideas to the table. Inspired by Moby's passion in digital marketing and inbound I subscribe to his podcasts where he constantly delivers values and best practices as a subject matter expert. I would summarize Moby as a sharp, experienced yet humble professional who is a joy to work with.
Derek Pun - Hubspot




Ascent Learning

Corporate Digital Marketing Courses

We have developed 4 one-day courses covering the topics that most organisations need assistance with. These courses will help your team gain an in-depth understanding of each area and will be delivered at a location of your choice. Click on the name of each course below for further information. Should you have custom requirements, please get in touch with us by completing the form above.

Social Media - One Day

In this course, you will learn how to effectively engage with and acquire customers across a diverse range of social media platforms. You will also be able to identify the suitability of different platforms for achieving your aims and objectives. You will become adept at using paid promotion across social media to build and sustain customer relationships.

Topics covered include: Understanding the importance of Social Media & Defining a Strategy, Understanding Facebook EdgeRank & Knowing what works, Facebook Ads including a crash course on Power Editor, Facebook competitions and apps: How to run them and which tools can help, Other Social media channels i.e. LinkedIn, Google+, Twitter and Measurement & evaluation.

Content Marketing - One Day

Blogging, video, eBooks, infographics, podcasts, email newsletters etc are all forms of content marketing and the effect of great content marketing is indisputable. Not only does content marketing cost 62% less than expensive outbound/ad-based marketing it generates 3X as many leads. In this class, you’ll learn first learn how to create targeted personas. Following this, you will learn how to create a world-class content marketing strategy designed to reach, engage and convert audiences.

Topics covered include: Define & Construct a Content Value Proposition, Persona Creation, The Content Marketing Mix, Content that Converts, Content Marketing Plan, Blogging Best Practice & Writing Compelling Headlines, Content Distribution and Measurement, Tools & Tips Used by Agencies & Pros.

Email Marketing - One Day

Email is still the number one source of ROI when it comes to digital mediums. Without a best practice email marketing program however, you will run the risk of being irrelevant, caught in spam filters and possibly worse, failing email compliance standards. In this course, you will learn how to develop a strategy for building a list of subscribers and best practices on how to engage with them. We’ll also cover the basics of how to create professional looking emails as well as best practice tips on how to write email marketing copy for different contexts.

Topics covered include: How Your Content Marketing Mix Feeds Your Email Marketing Newsletter, Growing an Email List, Proven Methods on Your Website to Grow Your Subscriber Base, Email Structure Best Practice, Basic Email Automation, Crafting Compelling Email Subject Lines, SPAM & Privacy Act Compliance and Email Marketing Measurement Metrics.
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Google Analytics - One Day

If strategy makes your digital world go around, analytics is what proves it. Today’s modern marketer needs to be part creative and part data scientist. In this practical course, you’ll learn how to leverage Google Analytics and understand the stories it is trying to tell you. You’ll also learn about the creative ways you can use GA to track certain offline campaigns.

Topics covered include: Introduction to Google Analytics and the Role of Reporting, Understanding GA Goals, and How to Capture them in GA, How to measure different segments within GA, Understanding Audience Reports, Understanding Acquisition Reports, Understanding Behaviour Reports, Understanding Conversion Reports and How to Track Both Online & Offline Campaigns.

Free Digital Marketing Guides

Included with any purchase, you will also receive the following tools and e-books for distribution to anyone in your organisation. These can be very useful for reports, business cases and communication among stakeholders:


  • How to Structure a Digital Marketing Dream Team
  • Why Traditional Marketers Need to Upgrade to Digital
  • How to use Content to Excel at Social Selling
  • The Essential Guide to Digital Sales Leadership
  • Improving ROI

Ascent Learning

Address:
Suite 5 L7 / 100 Walker Street
North Sydney NSW 2060

Telephone: 1300 944 246

Email: info@ascentlearning.com.au



Online Courses